Capability Statement that tells a story

We created a document that respected the past, but looked to the future.

We were tasked with transforming developing a story and renewed branding look for H.Troon. As a business that has been a cornerstone of Ballarat’s development since 1870, H.Troon needed a fresh, document which was true to their history, but embraced the future.

Results

• New typography: We introduced new fonts that was engaging and modern.

• Maintained key brand colours, added new dimensions: We maintained the traditional navy as a base, but added additional elements of brighter blue and a gold tone.

• Branding elements and assets: The client had minimal photography, we developed a branding pattern and assets that aligned to the angle of the logo.